If you want to gauge your online presence, the first thing you have to work on is a web audit. From your website to your social media pages and directory listings, you have to check if your pages are optimized. You also have to determine if the user experience is helping your goals or if it’s holding you back from achieving your targets.
When you’re auditing your website, for instance, you have to consider its features and overall functionality. You have to check if it’s easy for users to navigate and land on the pages you want them to find, such as your subscription, contact, or order from. Aside from speed and ease of use, you must also check the quality of what can be seen on your pages.