Most of your target consumers are already using smart phones and tablets as their primary access to the Internet. If your website is still not as mobile responsive as it should be, you risk losing a large percentage of the market.
Having a mobile-friendly website doesn’t only involve the design, every aspect of your digital presence has to be optimized in the mobile platform as well, particularly the content. Since most consumers are now mobile users, developing your mobile marketing strategy is the most effective way to get a steady and promising traffic online. Moreover, content that is readable in any device will also capture the attention of your visitors and reduce the chances of having them click on your competitor’s page.
Mobile Marketing Strategy
Given the convenience that the Internet provides to people, you have little time to get them glued to your content and convert them into quality leads. To maximize the opportunity, post sales and promotional offers in the mobile version first before posting them in other platforms. Don’t forget to include the contact information of your business in every material you endorse.
Despite larger screens in newer models, mobile devices still have smaller viewing areas compared to laptops and computers. To properly use keywords in this arena, keep it to small phrases of up to three words with respective locations for local searches.
Visitors are also known to be multi-platform users, using multiple devices at a time. After enhancing the mobile site, don’t forget to have it synced to other platforms and devices.