Is social media working for you? Many businesses may have heard and followed advices like “get on the social media platform” or “start tweeting for better sales”, but have yet to observe any significant result to their bottom line. If you belong to this category, don’t worry because you are not alone.
Many blogs, and marketing advisers make social media optimization seem like an easy task, when in fact it isn’t. Social media isn’t as simple as creating a flier and distributing it to passers-by. It’s called social media, because you need to be “social”; you have to interact and engage with people to achieve what you aim to do.