Social media optimization or SMO is fast becoming an essential part of growing an online business. Many business owners already know that search engine optimization is something they must incorporate into their website in order to get the best search engine ranking, however, SMO is often an area where some business owners fail to see the value. As a business owner yourself, know that with proper SMO, it’s possible to increase your site’s traffic and conversions even more than usual.
Today, consumers expect to find information, products and services simply by using one of the major search engines. These search engines use algorithms to return results that match the user’s query as closely as possible. While utilizing onsite SEO as well as effective linking strategies can help the site rank higher in search results, another very important factor is online engagement. This is where the SMO services provided by social media marketing companies provide an important service.