When it comes to your business, one of the ways you can start the year right is to ensure that your SEO strategies are updated. Bear in mind that each new year typically brings about a change in how search engines rank websites.
Social Content and Your Popularity
2015 saw most search engines pay attention to the quality of content that they have. Today, however, trends suggest that social media will be playing a more prominent role when it comes to increasing the rank of a website. That being the case, you need to make sure that you make your social media accounts abuzz. One way of doing this is to encourage your followers to interact with your posts.
Optimize Your Videos
With Google putting more onus on blended content, it is time to make sure that you also have a healthy dose of videos on your site as well as on your various social media platform. Keep in mind also that SEO companies see videos as a good way to keep your clients and followers abreast about any events your company might have. Of course, you need to make sure that you upload your videos in YouTube or Vimeo.
With the changes in technology, it should not come as a surprise that more and more people are turning to their mobile phones to readily get the information that they need. Having said that, you need to make sure that you also optimize your site for mobile devices.