For most brands, resisting social media marketing is futile. There are millions of people who create content for the Internet each day, and your customers are using it almost every second of every day. Your competitors are using it, and you aren’t, you should be.
There are a number of myths out there about social media marketing, however, and some businesses find themselves falling for these myths.If you are considering ramping up your social media presence for your company, keep these common myths in mind:
Myth 1 – Social Media is Free
Social media, in itself, is free. All you have to do is sign your business up for a Facebook page and you’re ready to start. The problem here, however, is that many business owners do not have the time to manage their social media platforms efficiently.