Search engine optimization (SEO) is an increasingly essential element to any company’s marketing function. Success in social media directly translates into superb SEO results, and social media marketing often provides an excellent return on a relatively low investment.
Profiles on sites like Facebook and Google+ often land high on search engine pages, sometimes even higher than the company’s business webpage itself. This high performance underscores the importance of effective marketing in the growing world of social media.
Social media optimization expands the reach of a business in a highly visible manner. This is especially true in business-to-business (B2B) operations, where communication between buyer and seller drives relationships. Social media sites have strong communication capabilities, and the user-friendly nature of such sites facilitates transactions.
Social media also works well for companies selling directly to consumers: news and promotions can be easily posted to social media pages, and feedback from customers allows businesses the opportunity to adjust according to consumer preferences.
Look for Diversity
Most SEO companies offer services for Twitter and Facebook, but looking for more comprehensive solutions across a variety of social media platforms dramatically increases results. Additionally, plan to tailor promotions to sites that fit your business. Facebook offers a fairly general base, while specialized social media like Pinterest narrows the target.
With that in mind, be sure to devote appropriate marketing resources to the well-known webpages as well. For better search engine optimization, consider working with SEO companies offering social media solutions.