The social media industry will never coin the phrase “content is king” for nothing. No matter how much internet marketing and businesses that strive to create an online presence evolve, content will always remain a major component. Your company’s social media optimization (SEO) strategy will bank on the type of content you publish on your web site. This is because content is what customers are looking for the moment they hit their keyboards. You need to be able to answer all their queries through the articles, blog posts, and other type of content you put up.
When creating content, there are several major elements that you need to keep in mind.
What makes your content different and more useful to customers than those of your competitors? Are your articles helpful? Can they solve the problems of your target market?