Because market trends and customer preferences change all the time, your social media optimization (SEO) strategy should also be evolving. Many businesses set a strategy and leave it at that, making it outdated over time. This can then lead to a drop in search engine ranking and loss of new potential customers. If you think you’re online presence is getting stagnant, it’s probably because of your old SEO strategy. There are signs that can tell you it’s time for your SEO company in Philadelphia to come up with a fresh action plan.
A Shift in Search Position
Wondering why your search engine ranking dropped from first to fifth page? If so, your current SEO strategy is no longer working. This could be because the trend in keywords and keyword phrases in your niche is changing, but you’re still relying on the old ones. Once you see a drop in ranking, don’t take it for granted. Find out the reason why and do something about it.